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Duve, a leader in personalized guest experience platforms and the winner of 2023 Hotel Tech Report’s “Best Guest Experience Platform,” announced its acquisition of Easyway, a top player in hotel technology offering a comprehensive platform for AI-based guest messaging. This acquisition marks a significant milestone in the future of personalized hospitality technology, capitalizes on both companies’ strong commitment to enriching guest experiences globally and leverages the exciting opportunities in generative AI.

“The decision to acquire Easyway, which has already successfully implemented generative AI capabilities, aligns with Duve’s long time vision to lead the hospitality sector through technology. This acquisition is a great milestone for Duve and demonstrates a strategic step towards consolidating our position as a leader in the guest experience domain. Integrating Easyway’s generative AI expertise with our true end-to-end personalized guest management platform will immensely enhance our capabilities and service offerings to all of our existing and future customers.”
– David Mezuman, CEO and Co-Founder of Duve

Who is Easyway?

Easyway, created in 2017, created an advanced AI-assisted platform for guest journey management, which was adopted by hundreds of hotels and chains across Europe and Asia, revolutionizing guest communication within the hospitality industry. Easyway’s first-of-its-kind generative AI for the hospitality industry has significantly enhanced hotel operations, guest communication, and relationship building.

Easyway empowers hotel staff to communicate more effectively, deliver exceptional guest experiences, and elevate their brand’s reputation in any language. With seamless integration into popular messaging apps such as WhatsApp, providing immediate two-way translations in over 100 languages, revolutionizing the hospitality industry and setting a new standard for hotel operations.

Easyway was named Best Contactless Check-In Solution at HotelTechAwards 2022 and was a finalist for Best Guest Messaging Software and Best Live Chat & Chatbot by HotelTechReport.

Who is Duve?

Duve, founded in 2016 by David Mezuman (CEO), Jeremy Atlan (CBDO) and Shai Bar (CTO), is a revolutionary guest experience platform within the hospitality space. Duve offers a truly personalized guest experience suite, and helps hoteliers create a tailored, digital and AI-driven journey for each and every guest – from online check-in flows that meet the exact needs of each guest, to a web-based guest app with relevant content in the guests’ native language, to personalized upsells that increase revenue potential and satisfaction of each guest. By partnering with more than 150 integration partners, across all major PMS’s, OTA’s, PSP’s, Digital Key providers and 3rd-party vendors, Duve helps transform the way guest experience is provided at thousands of hotels and vacation rentals around the world.

Why is this Acquisition so Revolutionary for the Hospitality industry?

Hoteliers around the world struggle with many challenges when it comes to correctly managing and handling hotel operations. The acquisition of Easyway by Duve is a strategic move to merge technological advancements, and aim to combine Duve’s strong personalization and segmentation capabilities, with Easyway’s strong generative AI experience. This combination will transform how hoteliers communicate with guests, to elevate guest satisfaction to new heights, and to assist hospitality experts worldwide to overcome the labor shortage.

“Easyway has built an impressive AI and communications solution which has already proven itself across countless guest interactions and touchpoints, enhancing guest satisfaction and helping hoteliers save thousands of man-hours. We are excited to be working with Easyway and incorporating their solution into Duve’s all-in-one guest experience platform, further cementing our solution as the go-to for hotels worldwide.”
-Shai Bar, Co-Founder and CTO at Duve

“Joining forces with Duve represents a significant moment in Easyway’s journey. Our shared vision of harnessing AI to redefine guest experience aligns perfectly, and together, we’re setting new benchmarks in the hospitality industry. We’re excited to integrate our strengths with Duve’s expertise, creating a powerhouse in hotel technology that will continue to lead and innovate.”
Yaniv Holzer, COO and Co-Founder of Easyway

With this acquisition, Duve sets out to establish a new standard in generative AI-driven guest experiences, significantly advancing the services provided to hoteliers and hosts globally. Making Duves’ goal of creating exceptional hospitality experiences easier than ever and is a testament to Duve’s continued growth and leadership in the market.

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About the author

Hi, I'm Tal Lavi, a hospitality enthusiast dedicated to transforming your guest experience to an unforgettable one. With a passion for crafting engaging narratives and deep insights into guest behavior, let me take you on a journey to the future of guest experience.

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