How does segmentation work, is it just business vs leisure?

It goes further. Duve builds a guest profile from PMS data, booking source, party composition, check-in answers, and in-app behavior, then uses it to target the content and offers each guest sees (a family sees a kids' package, a couple sees a spa offer), not just a room-type label.

Can analytics help us catch a bad review before it goes public?

Yes. At checkout, guests rate their stay. Guests above your score threshold are pointed to a public review site; guests below it are routed to a private "tell us what went wrong" form, so your team can resolve the issue before it becomes a public review.

Do I need a data team to use this?

No. The analytics area and the weekly summary are built to be read by a GM or Ops Manager, not queried by an analyst.

Does this replace my PMS reporting, or work alongside it?

Alongside it. Duve reports on guest engagement, communication, and satisfaction that your PMS does not capture, which your PMS reporting cannot produce on its own.

How do hotels use guest data to personalize the stay?

By tailoring what each guest sees and receives. Duve builds a profile from booking source, party composition, check-in answers, and in-app behavior, then targets content, offers, and messages to match, so the pre-arrival email, the app, and the upsells a guest sees all fit who they are.

Hotel Guest Analytics and Segmentation Software:
One Dashboard, Every Guest Signal

Q: What can I see in Duve's analytics?

A dedicated analytics area covering guest engagement, communication volume and response times, upsell performance by offer and segment, and guest satisfaction signals, in one place instead of piecing it together across your PMS, messaging tool, and spreadsheets. On top of that, Duve sends an AI-written weekly insights summary (topics guests discussed, complaint categories with severity, room-specific issues, sentiment) so you can catch patterns without reading every message.

See how guests move through check-in, messaging, upsells, and the Guest App, broken down by booking source, room type, party size, and more. One dashboard, not five reports stitched together.

Join thousands of hoteliers already experiencing the power of Duve

Amazing Solution to Improve the Quality of Our Service

It's an easy tool for all kind of guest and you can take all kind of analytic information to improve the revenue and hotel performance.

Leonardo, Spain

Duve Helps Streamline Guests Communication

I like being able to obtain a private review from the guests prior to their departure. It gives us a last opportunity to fix the relationship with the guest before a review goes public.

CEO

Hotel, UK

Great Peace of Mind Knowing My Guests Are Being Looked After

Love the platform in which all of my lose ends are taken care of. I never have to worry about guests not knowing exactly what is going on as the automation ensures information is delivered on time and when my guests need it.

Owner

Bed & Breakfast, Canada

A guest profile that builds itself

The moment a reservation lands, Duve starts building a profile: who's booked, how, and what they've asked for. That profile is what lets the offer, the message, and the app content match the guest instead of guessing at a generic segment.

See performance at a glance

Check-in adoption, message response times, upsell conversion, guest satisfaction: one dashboard instead of five browser tabs.

Segment first, then decide

See which segments convert on upsells, which ones rebook, and which ones need a different offer entirely. Adjust the message, the offer, or the timing based on what the data shows.

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Frequently Asked Questions

Hotel Guest Analytics and Segmentation Software FAQ Portrait

Hotel Guest Analytics and Segmentation Software FAQ Landscape

A single analytics area covering guest engagement, communication volume and response times, upsell performance by offer and segment, and guest satisfaction signals, instead of piecing it together across your PMS, messaging tool, and spreadsheets.

It goes further than that. Duve builds a guest profile from PMS data, booking source, party composition, check-in answers, and in-app behavior, then targets the content and offers each guest sees. A family sees a kids' package. A couple sees a spa offer.

Yes. Guests rate their stay before checkout. Anyone above your score threshold gets pointed to a public review site; anyone below it is routed to a private feedback form instead, so your team can fix the issue before it becomes a public review.

No. The analytics area is built to be read by a GM or Ops Manager directly, not queried by an analyst.

Alongside it. Your PMS reports on reservations and revenue. Duve reports on guest engagement, communication, and satisfaction, the things your PMS was never built to capture.

By matching what each guest sees to who they are. Duve builds a profile from booking source, party composition, check-in answers, and in-app behavior, then uses it to tailor the pre-arrival message, the Guest App content, and the upsells that guest is shown.

Both. Hotel groups get a consolidated view across every property, filterable by brand or by individual hotel. A GM sees their property's numbers. Corporate sees the full portfolio. Same dashboard, different lens.