Report

The State of Stay: 2026

What 9 million guest stays reveal about hotel operations, guest behavior, and upsell revenue.

Guests are completing check-in on the way to the hotel, finding answers on their phones, and buying extras before they reach the front desk. Duve's State of Stay is a hotel guest experience report built on 9 million guest stays. What should it mean for your hotel's priorities? Duve’s State of Stay report brings together first-party research, platform data across more than 9 million guest stays, and results from hotels including NYX Berlin, Sofitel Sydney Darling Harbour, and Conscious Hotels. Explore how guests check in, communicate, and spend, where automation is reducing manual work, and what these findings mean for your 2027 plans

Download our eBook to explore:

How online check-in completions grew 24% year over year across Duve’s platform, and why the final 72 hours before arrival matter most.
What a channel mix of 37.3 million outbound messages reveals about the role of WhatsApp and in-app chat in hotel communication.
How guests use the Guest App to find WiFi details, retrieve access codes, and request room keys without calling the front desk.
Which upsell categories guests book most, with custom products accounting for 57.9% of approved transactions.
Where guests buy extras, with online check-in and the Guest App accounting for 89% of recorded upsell revenue.
How Conscious Hotels automated 60% of guest inquiries across nine properties and increased upsell revenue by 20–25%.
Five priorities for your 2027 plan, from check-in completion and response times to forecasting upsell revenue.

About Duve:

Duve is revolutionizing guest experience by offering a truly personalized guest experience suite. Duve helps hoteliers create a tailored and digital journey for each and every guest - from online check-in flows that meet the exact needs of each guest, to a no-download guest app with relevant content in the guests’ native language, to personalized upsells that increase revenue potential and satisfaction of each guest. By partnering with more than 150 integration partners, across all major PMS’s, OTA’s, PSP’s, Digital Key providers and 3rd-party vendors, Duve helps transform the way guest experience is provided at thousands of hotels and vacation rentals around the world.

Download your eBook

Download your eBook

Download our eBook to explore:

How online check-in completions grew 24% year over year across Duve’s platform, and why the final 72 hours before arrival matter most.
What a channel mix of 37.3 million outbound messages reveals about the role of WhatsApp and in-app chat in hotel communication.
How guests use the Guest App to find WiFi details, retrieve access codes, and request room keys without calling the front desk.
Which upsell categories guests book most, with custom products accounting for 57.9% of approved transactions.
Where guests buy extras, with online check-in and the Guest App accounting for 89% of recorded upsell revenue.
How Conscious Hotels automated 60% of guest inquiries across nine properties and increased upsell revenue by 20–25%.
Five priorities for your 2027 plan, from check-in completion and response times to forecasting upsell revenue.