Guest Segmentaion

Our new guest segmentation allows properties to personalize communication across the guets journey.

Duve helps properties unlock guest facing solutions throughout the guest journey including Online check-in, personalized upsells, Guest App and automations. 

The power of personalization is even more important in the ultra-competitive digital era. Guests expect a personal approach from their favorite brands. They want to feel heard and there is no better way to establish a relationship with guests than by offering a personalized guest experience.

The advantages of being able to tailor messages to the guest profile are clear: Sending the right message to the right guest will not only strengthen customer loyalty, and elevate the guest experience, but it will also allow hotels to increase ancillary revenue by successfully offering the right services to guests.

Message Library

Duve pulls all data from the hotel PMS and in addition collects additional information directly from guests. The ability to use this data and make this communication right for the guest has a dramatic impact on customer relations and affecting every business metric for the hotel. 

Duve customers are able to use the message library in order to easily add the most important and accurate contact points. 

Guest Segmentation Options

The following data points can be used in order to create guest segments:

  • Number of guests
  • Number of adults/ children
  • Length of stay
  • Booking source
  • Check-in method
  • Hotel room location (floor/area)
  • Country
  • Interest in receiving marketing info
  • Meal plan
  • Reservation status
  • Arrival method
  • Expected arrival time
  • Arrival date
  • Business or pleasure